Gourd Fries of Bite & Delight: A Feasibility Study

Many people develop unhealthy eating habits and nutrient deficiencies due to the excessive consumption of processed and fried foods, particularly in communities that rely heavily on these diets. Offering a healthier vegetable-based alternative can encourage better dietary choices. Bitter Gourd fries are a nutritious option, rich in dietary fiber, vitamins A and C, and essential minerals like potassium and iron. To address this need, the proponents explored the feasibility of Bite & Delight, a company that would manufacture and sell bitter gourd fries. The study assessed five key aspects: technical, market, organizational and management, socio-economic, and financial. This proposed business aligns with several Sustainable Development Goals (SDGs): SDG 2 – Zero Hunger, SDG 3 – Good Health and Well-Being, SDG 8 – Decent Work and Economic Growth, and SDG 12 – Responsible Consumption and Production. Based on the investment analysis, the project shows strong financial viability and profitability. With an initial investment of ₱171,196.50, the project generates a positive Net Present Value (NPV) of ₱2781,220.63, indicating that it creates significant value beyond its cost. The Internal Rate of Return (IRR) is exceptionally high at 272.393%, far exceeding the 10% discount rate, which confirms the project's strong earning potential. The Profitability Index (PI) of 17.2457 means that every ₱1 invested returns ₱1.852 in present value, reflecting excellent profitability. Overall, the project demonstrates high profitability, fast payback, low risk, and strong financial performance, making it a very attractive investment.